STREETATHON is more than just street-running and cheering along the route. It is one of the signature events of Hong Kong, attracting locals, amateurs, veterans and professional athletes from other countries. It is also about sharing the fun and excitement of the run with families, friends and the community.

With the advent of social media, STREETATHON is also a place to see and to be seen. Making this highly anticipated event more stylish for posting, Oval Design added local culture flare to the experience by tactfully blending in the design element of the “Emperor of Kowloon”, Tsang Tsou Choi’s calligraphy graffiti in the event production, ranging from publications, backdrops, goodie bags, medals and other publicity materials.  Eye catching colour palate of bright blue and flaming orange were chosen to highlight the key information, aiming at catching the attention of audiences for the event name, sponsoring organisations, venue, routing and so on.

We understand the myriad of considerations and challenges of outdoor events. By working closely with our client, our professional team offered creative and practical options with attention to details and formulate practical solutions. By doing so, it has saved our client both time and money and at the same time enriching the overarching of design.

Location: Kai Tak Cruise Terminal

Client: Run Our City