Creativity like clouds, carries no weight, established no pattern.

White Clouds are used as the core design elements to illustrate the projects initiated by CreateHK (a government organization which provides funding to creative industry).

Giant clouds, built by metal mash and cotton, concealed with programmed LED reflecting a day cycle to symbolize the recurring creative process. Lightning and rains are when brainstorming and ideas flourish.

For roving practicality and catering of different exhibition spaces, single-facing circular panels are randomly placed around the giant clouds for information display to maximize flexibility and efficiency to move around.

The design concept extends to the other display infrastructures including showcases, reception area and interactive display kiosks, all sharing organic-shaped forms and shapes.

Location:

Client: Create HK, HKSAR