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Bank of China’s New Series Banknotes Promotion Video
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As one of the three note-issuing banks in Hong Kong, Bank of China (Hong Kong) Limited (BOC) is issuing a new series of banknotes in the fourth quarter of 2018. To facilitate recognition by the public, this time the thematic subjects on the reverse side of the banknotes issued by the three banks were standardised for each denomination, namely the position of Hong Kong as international financial centre (HK$1,000), the spectacular Hong Kong UNESCO Global Geopark (HK$500), Cantonese opera as our art and cultural legacy (HK$100), butterflies that inhabit Hong Kong (HK$50), and the popular dim sum and tea culture (HK$20). To promote BOC’s new series banknotes and to help BOC stand out from the other two banks, Oval Design offered value-added ideas to BOC and produced a promotion video that related the designs of BOC’s banknotes to the stories of Hong Kong people.
Since banknotes are a part of people’s everyday life, the main idea of the promotion video was to position BOC’s new series banknotes as “banknotes that belong to you and me (您與我的鈔票)”, thus closing the distance between BOC and Hong Kong people. Oval Design also worked out the tagline “happenings in Hong Kong; affections for Hong Kong (香港事 香港情) ”, based on which five stories of Hong Kong people were developed to bring out each thematic subject of the banknotes. For example, to highlight Hong Kong’s position as international financial centre, in the promotion video, a young man who has just joined the financial industry talks about his views on the industry; while the design of the HK$500 note is introduced by a hiking enthusiast who shares his story in the city’s Global Geopark. These down-to-earth yet touching stories not only conveyed the design concepts of BOC’s banknotes to the public, but also reflected BOC’s close affinity with Hong Kong people.
Location:
Client: Bank of China (Hong Kong) Limited
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Bank of China’s New Series Banknotes Promotion Video
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As one of the three note-issuing banks in Hong Kong, Bank of China (Hong Kong) Limited (BOC) is issuing a new series of banknotes in the fourth quarter of 2018. To facilitate recognition by the public, this time the thematic subjects on the reverse side of the banknotes issued by the three banks were standardised for each denomination, namely the position of Hong Kong as international financial centre (HK$1,000), the spectacular Hong Kong UNESCO Global Geopark (HK$500), Cantonese opera as our art and cultural legacy (HK$100), butterflies that inhabit Hong Kong (HK$50), and the popular dim sum and tea culture (HK$20). To promote BOC’s new series banknotes and to help BOC stand out from the other two banks, Oval Design offered value-added ideas to BOC and produced a promotion video that related the designs of BOC’s banknotes to the stories of Hong Kong people.
Since banknotes are a part of people’s everyday life, the main idea of the promotion video was to position BOC’s new series banknotes as “banknotes that belong to you and me (您與我的鈔票)”, thus closing the distance between BOC and Hong Kong people. Oval Design also worked out the tagline “happenings in Hong Kong; affections for Hong Kong (香港事 香港情) ”, based on which five stories of Hong Kong people were developed to bring out each thematic subject of the banknotes. For example, to highlight Hong Kong’s position as international financial centre, in the promotion video, a young man who has just joined the financial industry talks about his views on the industry; while the design of the HK$500 note is introduced by a hiking enthusiast who shares his story in the city’s Global Geopark. These down-to-earth yet touching stories not only conveyed the design concepts of BOC’s banknotes to the public, but also reflected BOC’s close affinity with Hong Kong people.