“Canon ImagineNation”, a product expo showcasing Canon’s cutting-edge imaging technology, was an extraordinary brand experience produced through the creation of imaginary landscapes designed to challenge the imagination and perception of reality, in which visitors touched, tried and experienced Canon’s latest technology. Visitors felt a keen sense of embarking on an unusual journey entering the expo through a tunnel structure with an optical illusion effect — a symbolic passage between the real and imaginary world. Inside the expo, which adopted a total experiential approach, multiple specially-designed settings allowed visitors to test features of the products as well as the limit of their imagination.

Location: HK Convention & Exhibition Center

Client: Canon