Themed “King of Kowloon Street Run”, we adopted the iconic calligraphic graffiti of the city’s legendary street art artist “King of Kowloon” Tsang Tsou-choi, bringing Streetathon participants with historical and nostalgic tributes of the Kowloon East community. Eye-catching Tsang’s style of handwriting in complementary colours of blue and orange was featured throughout the event deliverables from publications, backdrops, goodie bags and medals to enhance playfulness, vibrancy and vitality of the race.

Location: Kai Tak Cruise Terminal

Client: Run Our City